Social Media and More: Communications for Engagement
What can social media do for your organization? This workshop will help you learn the social media strategies that can engage your audiences in deep and authentic conversations about the issues that matter most. You’ll leave this session with lots of ideas and a focused blueprint to guide your organization’s social media strategies.
Who is it for?
- for people who have some familiarity with social media platforms (ie you may have a twitter handle but not tweeting regularly)
- for the mid-level social media users
By the end of the session participants will
- have an overview of the components of solid social media strategy
- understand the value of social media listening as both a market research tool and a positioning asset
- have a template for crafting social media strategy to support their consulting practice
Co-presented with:
Heath Wickline helps nonprofits tell their stories. He has spent the past decade helping nonprofits figure out who they need to be talking to, what it is they need to say to them, and how to do it with clarity, forcefulness, and style, all while staying within their budgets.
With LightBox Collaborative, Heath combines his talent for developing effective and engaging brands and messages with project management skills gained through working with hundreds of nonprofit organizations, foundations, and government agencies, including Earthjustice, the San Francisco Public Utilities Commission, CF Leads, and Silicon Valley Community Foundation.
Heath’s work includes the creation of communications plans, brand frameworks and messaging strategies, development of advertising campaigns, and production of publications, websites, and viral videos. He has also spent considerable time teaching nonprofit leaders how to communicate their values and tell their organization’s stories through workshops and trainings.
A native of Massachusetts, Heath lives in San Francisco with his wife and son, but still thinks there’s something not quite right about California baseball.
Heath Wickline helps nonprofits tell their stories. He has spent the past decade helping nonprofits figure out who they need to be talking to, what it is they need to say to them, and how to do it with clarity, forcefulness, and style, all while staying within their budgets.
With LightBox Collaborative, Heath combines his talent for developing effective and engaging brands and messages with project management skills gained through working with hundreds of nonprofit organizations, foundations, and government agencies, including Earthjustice, the San Francisco Public Utilities Commission, CF Leads, and Silicon Valley Community Foundation.
Heath’s work includes the creation of communications plans, brand frameworks and messaging strategies, development of advertising campaigns, and production of publications, websites, and viral videos. He has also spent considerable time teaching nonprofit leaders how to communicate their values and tell their organization’s stories through workshops and trainings.
A native of Massachusetts, Heath lives in San Francisco with his wife and son, but still thinks there’s something not quite right about California baseball.
Greg Scheiderer began telling stories as the eight-year-old play-by-play announcer for the contests played on his Cadaco All-Star spinner baseball game. A multi-media guy even then, he also used an ancient Underwood to type up game summaries for the wire services, and logged the game statistics on 3×5 index cards.
Greg has been telling stories professionally for more than 30 years through his work in government and media. Prior to co-founding Scheiderer Partners he was vice president of Independent Colleges of Washington, an association of private colleges for which he had the primary responsibility for government relations and public relations. Greg’s advocacy, grounded in the stories of opportunity and success for low- and middle-income students, helped convince the Washington State Legislature to double the state’s investment in financial aid programs over seven years and opened the doors to college for thousands of students.
As media relations manager at the University of Puget Sound, Greg told the college’s stories and boosted its coverage in local, regional, and national media. He served for 10 years as a public information officer for the Washington State Senate Democratic Caucus; there wasn’t yet bandwidth, or iPods, for podcasts, but he pioneered distribution of digital audio of legislative proceedings to radio stations around the state. His first career was in radio, spending 10 years as a news and sports reporter for stations in Seattle, Everett, and Wenatchee.
Greg’s passion for storytelling spills over into his other interests, too. He is the board chair for Balagan Theatre, an up-and-coming fringe company in Seattle. An avid amateur astronomer, Greg writes about the local space and astronomy scene on SeattleAstronomy.com.
Greg Scheiderer began telling stories as the eight-year-old play-by-play announcer for the contests played on his Cadaco All-Star spinner baseball game. A multi-media guy even then, he also used an ancient Underwood to type up game summaries for the wire services, and logged the game statistics on 3×5 index cards.
Greg has been telling stories professionally for more than 30 years through his work in government and media. Prior to co-founding Scheiderer Partners he was vice president of Independent Colleges of Washington, an association of private colleges for which he had the primary responsibility for government relations and public relations. Greg’s advocacy, grounded in the stories of opportunity and success for low- and middle-income students, helped convince the Washington State Legislature to double the state’s investment in financial aid programs over seven years and opened the doors to college for thousands of students.
As media relations manager at the University of Puget Sound, Greg told the college’s stories and boosted its coverage in local, regional, and national media. He served for 10 years as a public information officer for the Washington State Senate Democratic Caucus; there wasn’t yet bandwidth, or iPods, for podcasts, but he pioneered distribution of digital audio of legislative proceedings to radio stations around the state. His first career was in radio, spending 10 years as a news and sports reporter for stations in Seattle, Everett, and Wenatchee.
Greg’s passion for storytelling spills over into his other interests, too. He is the board chair for Balagan Theatre, an up-and-coming fringe company in Seattle. An avid amateur astronomer, Greg writes about the local space and astronomy scene on SeattleAstronomy.com.
Check OutCopyright 2011 Alliance for Nonprofit Management.