Keyword Social: How to Use Social Media to Build Your Capacity-Building Practice

03/14/2012 2:00 pm to 3:30 pm

All times listed are EST

You are nonprofit consultants, management support organizations, funders, and other capacity builders looking to help nonprofits thrive and succeed in their missions for social change. And your work relies on the relationships that you build with nonprofits on a daily basis. Social media is the lynchpin to enhancing your reputation and credibility in the field, and raising your exposure to the nonprofits you hope to help.

This practical webinar will cover three main parts: how to strategically utilize social media as a tool in your communications toolbox; how to use the “Big 3” sites (Facebook, Twitter, LinkedIn) as well as blogs; and how you can build capacity to maintain your social media presence, even with limited time, money and resources.

By the end of this session, you will:

  • better understand how you can use social media to build relationships with the nonprofits you want to help
  • have a thorough practical understanding of how you can utilize the “Big Three” social media networks: Facebook, Twitter, and LinkedIn, to build your image online
  • have a checklist of ways to build capacity for social media even with limited time, money and resources

This webinar is for you if:

  • You are a consultant looking to utilize social media to build your consulting practice
  • You are a Nonprofit Management Support organization looking to raise awareness of your organization
  • You are already using one or more of the main social media networks, but you want to use them more effectively
  • You are a communicator and believe in the importance of strategic communications in your organization
Jennifer Leigh

Jennifer Leigh is a communications consultant dedicated to helping nonprofits meet their mission with strategic, integrated communications. Part PR maven, part social media guru, and part communications strategist, Jennifer has helped organizations communicate their message to the audiences that matter most. In addition to her consulting work, Jennifer has a passion for teaching the craft of communications. She has trained for organizations such as Third Sector New England, The Alliance for Nonprofit Excellence, the Progressive Communicators Network, and Association of Fundraising Professionals. Cutting her teeth at a leading marketing firm that specialized in nonprofit marketing, she then went on to become the Communications Director at an advocacy nonprofit dedicated to low-income Rhode Islanders, a position that she still holds today.

Jennifer Leigh is a communications consultant dedicated to helping nonprofits meet their mission with strategic, integrated communications. Part PR maven, part social media guru, and part communications strategist, Jennifer has helped organizations communicate their message to the audiences that matter most. In addition to her consulting work, Jennifer has a passion for teaching the craft of communications. She has trained for organizations such as Third Sector New England, The Alliance for Nonprofit Excellence, the Progressive Communicators Network, and Association of Fundraising Professionals. Cutting her teeth at a leading marketing firm that specialized in nonprofit marketing, she then went on to become the Communications Director at an advocacy nonprofit dedicated to low-income Rhode Islanders, a position that she still holds today.

Copyright 2011 Alliance for Nonprofit Management.