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Alliance for Nonprofit Management
1899 L Street NW 6th Floor
Washington, DC 20036

t 202 955 8406
f 202 721 0086

info@allianceonline.org

C06 Friday, 4pm-5:30pm


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S E S S I O N S

Friday, August 4, 4:00pm - 5:30pm

Celebrities and Nonprofits: Developing Relationships that Work

Presenter:

Lara Bergthold, Political Advisor to Norman Lear

Celebrities can be excellent spokespersons for nonprofit organizations, but can also be a challenge to engage.  This session will provide an overview of the basics of how to help nonprofits work with Hollywood stars to advance their mission.  It will cover how to find and work with the right agents, how to help nonprofits make the ask, and how to manage the relationship.

Track:  Capacity Building Models and Strategies

Collaborating with the Media: Guiding Nonprofits through the Process

Presenter:

Sandra Beckwith, Beckwith Communications

Publicity can generate the kind of media exposure that leads to donations, grants, volunteers, and social change. It can mean the difference between an organization that thrives and one that just gets by. Media outlets want to collaborate with nonprofit organizations to help them get that valuable and cost-effective publicity, but they need nonprofit groups to provide them with news and information that’s relevant to their audiences.  Attend this session to learn about the tools, tactics, and knowledge you need when collaborating with the press to keep your name, issue, or messages front and center.

Track:  Capacity Building Models and Strategies

Grantmaking and Capacity Building with Respect to Latino Communities

Moderator:

Panel:

Marta Segura, GOLD Consulting

Alison De Lucca, Grantmakers Concerned with Immigrants and Refugees
Jose Marquez, The California Endowment

Changing demographics across the country are necessitating many previously “mainstream” communities and nonprofits to re-gear and re-think services for growing Latino communities.  Drawing on research and practice related to grantmaking and capacity building, this session will explore approaches such as peer learning among nonprofit cohorts, educating funders, and ways to learn from immigrant communities about approaches that work.

Track:  Cultural Competency

Inclusiveness and Nonprofit Effectiveness: Creating Stronger Nonprofits through Diversity

Presenters:

Lauren Casteel, The Denver Foundation
Katherine Pease, Katherine Pease Consulting

More than ever, changing demographics and unresolved issues around race and ethnicity demand that U.S. nonprofits, if they wish to remain relevant and effective in achieving their missions, become more inclusive of people of color.  This session will focus on ways that consultants can work with nonprofit organizations to build inclusiveness.  Session attendees will first hear about this six-step method for building inclusive nonprofit organizations, and then will discuss how to be a resource for organizations interested in building inclusiveness.

Track:  Cultural Competency

Models for Advocacy Evaluation

Presenters:

Ehren Reed, Innovation Network, Inc.
Jennifer Bagnell Stuart, Innovation Network, Inc.

Advocacy and public policy initiatives present many evaluation challenges.  Short of winning, how do you measure success? Beyond legislative change, the benchmarks for success are unclear.  Drawing from a research project that examined the evaluation practices of advocacy organizations, this session will discuss methodology, implementation challenges and success, and strategies for sharing evaluation results with stakeholders and supporters.

Track:  Advocacy and Social Change

Planned Giving and Major Gifts: Working with Allied Professionals

Presenters:

Paul Hansen, Citigroup/Smith Barney
Lemuel Daniels, Citigroup/Smith Barney
Carl Davis, Citigroup/Smith Barney
Robert Wahlers,  American Cancer Society

Understanding the role of allied professionals is critical to closing major gifts.  The donor's attorney, accountant, insurance agent, broker, or financial planner, are integrally involved in their decision to make a significant contribution.  These professionals may be helpful or they may be obstacles to closing large gifts.  This session will outline the role of these professionals and how to build strategic alliances with them to overcome obstacles and close major gifts, drawing on the successful experience of the American Cancer Society and other nonprofits.  The session will also cover which advisor/allied professionals you should target in the for-profit community and how to meet and network with them to close more gifts.

Track:  Financial Management and Fundraising

Running a Successful Peer Learning Group Program

Presenters:

Leyna Bernstein, Center for Volunteer and Nonprofit Leadership of Marin
Linda Davis, Center for Volunteer and Nonprofit Leadership of Marin

In this interactive session designed for MSOs and other nonprofit assistance organizations, we will examine the challenges and benefits of offering ongoing peer learning as a capacity building strategy.  The Center offers 6 different peer learning groups which meet on a monthly basis, and recently launched an Executive Director Leadership Institute which uses peer learning groups as a core learning modality.  Topics to be covered in the session include:  how to get a group started; staff time and resources required to manage groups; an examination of different formats; utilizing peer groups as an ongoing curriculum development resource; and, a discussion of successes and challenges in managing a peer group program over time.

Track:  Leadership and Governance

The Role of Accountability in Nonprofit Collaboration

Presenter:

John Magisano, Nonprofit Connection

Several factors influence the successful outcome of a collaborative between organizations. Among them are: a clearly articulated need; a common mission; adequate resources of time, commitment and funding; appropriate and sustainable accountability mechanisms; and, adequate process and outcome evaluation methods. This session will examine the role of accountability, the formal mechanisms it takes, and the relationships it fosters between partners to form the basis of successful long-term collaborations.

Track:  Collaboration