C05 Track: Fundraising and Sustainability

Bringing Resources to Rural Communities

Saturday, July 16, 11:30am - 12:30pm

Presenters:  Steve Graham, Community Resource Center; Jeff Pryor, Anschutz Family Foundation

Many grantmakers, both public and private, are located in metropolitan areas, while approximately 25% of the population lives in smaller or rural communities. Grantmakers may inadvertently focus grantmaking on metropolitan locations and organizations because of proximity and familiarity. Grantmakers may find value in expanding part of their interests and activities to support rural communities. Rural communities are in transition and face a number of challenges that are unique.  The Community Resource Center (CRC) and the Anschutz Family Foundation (AFF) have partnered for 14 years to work with rural communities across Colorado to produce Rural Philanthropy Days as two-day events, where urban-based funders travel to a rural region to meet with nonprofit representatives, learn about their communities, and develop relationships that will lead to opportunities for funding and collaboration.  This workshop will describe these events and the planning that lead up to them, how the partnership between a management assistance organization and the funders was formed, and how these events have become institutionalized in Colorado.  The workshop will present Rural Philanthropy Days as a model that can be replicated successfully across the country.

Increasing Money and Resources for Impact

Saturday, July 16, 4:15pm - 5:30pm

Presenters:  Willa Seldon and Jane Levikow, Tides Center

Shared services models have been used for years in the corporate sector.  This session will explore lessons learned from shared services organizations in the nonprofit and for profit sectors, and how these models can be adapted for use among nonprofits, so that more money and resources can be dedicated to mission-related impact.

Nonprofit Social Enterprise: The Debate

Saturday, July 16, 9:45am - 11:00am (Mini-Plenary)

Featuring:  Charles King, Housing Works and Mark Rosenman, Union Institute & University
Moderator: Roni Posner, Alliance for Nonprofit Management

What advice do we give nonprofit organizations that are interested in or think they are ready to take on new business ventures to pump up their bottom line?  What are the pros and cons?  This provocative debate featuring Charles King, President and CEO of Housing Works and founding Chairman of the Social Enterprise Alliance and Professor Mark Rosenman, of Union Institute & University, is sure to stretch your thinking on this very critical issue in nonprofit management.

The Power of Integration: Leveraging Marketing and Fundraising... Together

Friday, July 15, 11:00am - 12:30pm

Presenter:  Jan Pomerantz, American Marketing Association Foundation

Now, more than ever, effectively integrating fundraising and marketing functions is critical to increasing revenue.  Based on tools and techniques gleaned from the American Marketing Association Foundation’s educational programs to help nonprofits achieve success through effective marketing, participants will learn to help their clients: 1. integrate marketing planning and strategies to help meet fundraising goals; 2. apply marketing promising practices in building relationships with donors and other key supporters; and, 3. use marketing dollars more effectively and efficiently to raise revenue.

Unlocking Fundraising Potential

Friday, July 15, 9:00am - 10:30am

Presenter:  Terry Axelrod and Christine Dixon, Raising More Money; Emily Furlong, Philanthropy & NP Leadership Center, Rollins College

Teaching nonprofits in your community to build self-sustaining funding from individual donors is capacity building in the very best sense.  This session will introduce you to a systematic model for developing passionate lifelong donors that can be customized for every nonprofit organization.  Learn how other MSOs have used this model to empower their local groups.