C06 Session: Celebrities and Nonprofits

Celebrities and Nonprofits: Developing Relationships that Work

Friday, August 4, 4:00pm - 5:30pm

Track:  Capacity Building Models and Strategies

Presenter

Lara Bergthold, Political Advisor to Norman Lear

Description

Celebrities can be excellent spokespersons for nonprofit organizations, but can also be a challenge to engage.  This session will provide an overview of the basics of how to help nonprofits work with Hollywood stars to advance their mission.  It will cover how to find and work with the right agents, how to help nonprofits make the ask, and how to manage the relationship.

About the Presenter

Lara Bergthold, Political Consultant

Lara Bergthold is a political and nonprofit consultant working with Norman Lear.  Lara has spent much of her career working in the nexus of Hollywood and politics.  She previously was the Executive Director of the Hollywood Women¹s Political Committee, Executive Director of the Lear Family Foundation and has worked as a consultant with various progressive nonprofits to more effectively reach out to and work with the entertainment industry.  In the last presidential campaign cycle, she served as National Political Director for General Wesley Clark's presidential bid and then served as National Deputy Political Director for the Kerry campaign, serving as a liaison to the entertainment industry.  She is Co-Chair of the Board of People for the American Way and an Advisory Board member to the Los Angeles Alliance for a New Economy.