From Product to People - Mastering the 10 P's of Marketing
The 2006 AMA Nonprofit Marketing Conference is the only professional development experience that provides comprehensive solutions to the most pressing issues facing nonprofit marketers – across all sectors, big and small -- via up-to-date case studies, best practices and applicable tactics you can put to use immediately. From Product to People – Mastering the 10 P's of Marketing is this year's conference theme. Yes - that's six more P's than we all studied in our college marketing courses. So, what are these new P’s? By the conclusion of the conference, you will know them well- and be able to apply them in your organization. At the event, you’ll also learn about the work of our visionary faculty - renowned authors, nonprofit chief marketing officers and leading strategists in the agency world. There will be many opportunities to network and learn from each other. This July, in our nation’s capitol, join dedicated colleagues in their quest to master the 10 P's of marketing. This event will shift your thinking about how you approach and make an impact on marketing success moving forward.